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[Ebook] [Ebook] Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
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Unlock professional techniques with Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions. This groundbreaking eBook…
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Unlock professional techniques with Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions. This groundbreaking eBook is available now as a digital download!
Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
By Stephen L. Macknik, Susana Martinez-Conde, and Sandra Blakeslee
“This book doesn’t just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind.” —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist
Stephen Macknik and Susana Martinez-Conde, pioneers of neuromagic, have collaborated with the world’s greatest magicians to uncover the science behind their techniques. This eBook is the culmination of their global exploration into how magic tricks can reveal the hidden workings of the human brain.
Discover the Science Behind Magic
Magic tricks exploit the brain’s hardwired processes of attention and awareness. Magicians use these processes against you in a form of mental jujitsu. This book reveals how these principles apply to everyday situations, such as:
- Why you sometimes make impulsive purchases.
- How salespeople create the “illusion of choice.”
- The neuroscience behind decision-making.
Applications Beyond Magic
The insights from neuromagic extend far beyond entertainment. Early research suggests new approaches for:
- Diagnosing autism.
- Developing effective marketing strategies.
- Enhancing educational methods.
Sleights of Mind makes neuroscience engaging and accessible by uncovering the fascinating connections between magic and the mind. Perfect for anyone curious about the brain’s inner workings or eager to learn the secrets behind magic tricks.
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Master professional techniques with Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions. Available now as a digital download!
Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
Stephen L. Macknik, Susana Martinez-Conde, Sandra Blakeslee
“This book doesn’t just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind.” —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors’ yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind’s own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you’ve ever bought an expensive item you’d sworn you’d never buy, the salesperson was probably a master at creating the “illusion of choice,” a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.
Unlock Your Magic Potential!
Start your magical journey today. Don’t miss out!
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